Because Millennials Drink Wine Too

Millennials are a hot topic in wine business circles these days, as wine marketers try to figure out how to reach the next generation of wine buyers. All sorts of ill-informed generalizations exist about their buying habits – they like beer and cocktails more than wine, they won’t spend more than $20/bottle, they don’t listen to the traditional wine press, etc. We reached out to Greg and India from the aptly named blog “Millennial Drinkers” to see if we could gain some insight, and came away with much optimism for the future. They are curious, engaging and passionate, and what do you know, they loved our wines! Here is their post that includes an interview of Palmer and some tasting notes on our inaugural release wines:

Judge Palmer Wine Co. Interview | Wine Tasting